Overtable: Hungry for Friends
Brand Strategy / Brand Concept
Naming
Branding
Art Direction
Dirty tables, lack of protocol, and improvised dinners in secret locations.
Overtable is a brand whose mission is to bring young people together, using food as an excuse to do so.
A series of dinners are organized, where groups of strangers will gather to cook together, eat together, and enjoy the after-dinner conversation.
This project is inspired by Spanish culture of “la sobremesa”, and its naming aims to make this term universal for everyone.
Credits: project designed 50/50 alongside my friend and colleague Alessandra Carta
LAUS Bronze Winner.
Overtable: Hungry for Friends:
Editorial Design
Some layouts on my favourite topic: the power of food to bond people together.
Joieria Bagant
Branding
Brand Identity done for Bagant Jewelry, the project of a young jeweler based in Barcelona.
Ramon Soler
Rebranding
Copywriting
C
Rebranding for an industrial design brand especialized on water faucets / water taps.
Credits: project done working at VXLAB Studio with the VXLAB team.
Juan Aliaga (C.Director)
Susana Seijo (Art).
German Desing Award 2024.
Volver
Brand Strategy / Brand Concept
Naming
Branding
Art Direction
Copywriting
Volver is the visual identity for a festival whose objective is to raise visibility towards the problem of rural depopulation.
Volver is also a criticism of a nowaday’s system that forces us to live fast-paced lives, with a tone that ranges between the melancholic, but also the insurgent.
The graphic system communicates the idea of returning through the typographic treatment and photography: the elements deliberately are cut on the compositions, simulating movement from one point to another.
Credits: project designed alongside my friend and colleague Alessandra Carta. Copywriting by yours truly.
The Mucho Standard
Editorial
Editorial piece done whilst working at Mucho studio in Barcelona.
Worked on the layout, as well as on its final art, supervised the printing process from start to finish.
Credits: done in collaboration of Pablo Juncadella.
Nespresso x Faction Skis
Art Direction
Advertising
A series of visuals advertising the winter collaboration between 2 iconic Swiss brands: Nespresso & Faction Skis.
Fun fact: skis, poles and shoes were all produced by Faction using recycled alluminium from Nespresso’s pods.
Credits:
Daniel G. Pizarro (C.Director)
Ana Simón (C.Director)
Emma García (Art Director)
And: Yours Truly, of course!
Project done at Ogilvy.
Just for fun <3
Analog Photography
Analo As
Sheena is a punk rocker, and so I am. Here’s a collection of my favourite pics taken at punk+hardcore shows in different Spanish cities.
A fun fact: taking this shots involved messing around with the mosh pit and crowdsurfers. Not safe, but definitely fun. Also, lots of messed up pictures that naver came out.
Enjoy :-) W
Vida o Consum?
Artistic Intervention
Protest
Ar
Can graphic design actually change things that move us? In this case, I detected a problem in my neighbourhood: neighbors wanted a green area in Gràcia’s old Abaceria Market. However, the city council instead approved the making of an industrial supermarket.
In order to demand a green area instead, we installed a huge flag measuring 4 meters long asking an abstract question in catalan: “vida o consum”?
Credits:
Self-project done in collaboration with my colleague and friend Reinaldo Camejo.
Fun fact: climbing fences is not easy at all. And being a graphic designer is more fun when you close your computer.