Ecorganic is a Spanish supermarket focused entirely on selling organic products. It was necessary to design a brand new image to successfully target a younger audience (ranging from young adults in their 20s to mature adults in their 50s), interested in topics such as climate change and sustainability.

When designing the new brand identity, the pivot point was to offer a very fresh and vibrant image, bold at some points, with the purpose of avoiding at all costs the use of the colour green; as it is a hue that is over-used by a large number of organic supermarkets, and other entities that surround the sustainable world.