Regender Cosmetics is a cosmetic skincare brand, whose purpose is to challenge gender roles, through its unisex products.
The project was developed within a group of five designers in total. My role consisted of coming up with the naming strategy, art directing the photoshoot, and designing the packaging mechanism used in order to depict the storytelling, so present in each of the products.
Stalk the brand guidelines here.
Art direction & branding.
Team: Ruth Muñoz (packaging in motion), Alicia Martínez Pitach (mobile app), Andrés Gómez, Mar Saiz.