Sphaera is a fictional travel agency aimed towards  gen-z’s looking for singular experiences. In order to tackle this specific audience, a bold visual identity was created with the purpose of portraying the personality of the agency.

No pixel-perfect pictures of idyllic destinations were featured in the campaign, but instead: a metaphorical blank canvas to be filled in by the travelers. The motto: stop scrolling, start packing.


Art direction & branding.

Credits: Project developed with Alicia Martínez Pitarch.

©2023 Lúa Climent