Sphaera is a fictional travel agency aimed towards a wealthy and young audicence, gen-z’s looking for singular experiences.. In order to tackle this specific audience, a bold visual identit was created with the purpose o portraying the personality of the agency.
No pixel-perfect pictures of idyllic destinations were featured in the campaign, but instead: a metaphorical blank canvas to be filled in by the travelers. The motto: stop scrolling, start packing.
Art direction & branding.
Credits: Project developed with Alicia Martínez Pitarch.