LÚA CLIMENT
Thinking, writing, and designing — in that particular order. Passionate about brand strategy, copywriting, and fashion. I'm a concept freak, cause without concept, there's nothing meaningful. 

When I'm not designing, you may find me rollerskating around Barceloneta, dancing galician muiñeiras in Gràcia, or attending the hottest techno and punk gigs. 

Last year’s highlights:
1. Learned how to use my non-dominant hand due to a fracture.
2. Completed the Master in Visual Design at Elisava.
3. Interned at Usted, digging into brand strategy.

👇🏻

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Currently working at Mucho.

 Contrataciones y herencias millonarias a 652 922 579  

FIREWALKER TYPEFACE

Type designFirewalker is a systemic typeface inspired by a tile seen at el Born neighborhood in Barcelona. Its peculiar shape inspired me to explore how it could end up being converted to a typeface. The final result was a type with a lot of personality and weirdness. As well, it had small horns which reminded me of the mascot of Firewalker, a punk band based in Boston.

Project supervised by Martin Lorenz.

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