Overtable: Hungry for Friends
Brand Strategy / Brand Concept
Naming
Branding
Art Direction
Dirty tables, lack of protocol, and improvised dinners in secret locations.
Overtable is a brand whose mission is to bring young people together, using food as an excuse to do so.
A series of dinners are organized, where groups of strangers will gather to cook together, eat together, and enjoy the after-dinner conversation.
This project is inspired by Spanish culture of “la sobremesa”, and its naming aims to make this term universal for everyone.
Credits: project designed 50/50 alongside my friend and colleague Alessandra Carta
LAUS Bronze Winner.