LÚA CLIMENT
Thinking, writing, and designing — in that particular order. Passionate about brand strategy, copywriting, and fashion. I'm a concept freak, cause without concept, there's nothing meaningful. 

When I'm not designing, you may find me rollerskating around Barceloneta, dancing galician muiñeiras in Gràcia, or attending the hottest techno and punk gigs. 

2023 highlights:
1. Learned how to use my non-dominant hand due to a fracture.
2. Completed the Master in Visual Design at Elisava.
3. Interned at Usted, digging into brand strategy.

👇🏻

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THE BRAND REBELLION

Visual identity, copywritingThe Brand Rebellion is the branding project for the identity of a fictional design studio.

This exercise was created in less than 15 hrs, as part of the recruitment process to intern in a design consultancy,  and every single asset was created from scratch: brand identity, strategy, mockups, etc.

What makes this project special is the differential tone through the use of copywriting, which conveys the cheeky personality of the brand.

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