Volver
Brand Strategy / Brand Concept
Naming
Branding
Art Direction
Copywriting
Volver is the visual identity for a festival whose objective is to raise visibility towards the problem of rural depopulation.
Volver is also a criticism of a nowaday’s system that forces us to live fast-paced lives, with a tone that ranges between the melancholic, but also the insurgent.
The graphic system communicates the idea of returning through the typographic treatment and photography: the elements deliberately are cut on the compositions, simulating movement from one point to another.
Credits: project designed alongside my friend and colleague Alessandra Carta. Copywriting by yours truly.